Downsizing on the upswing

Forgive me if I sound like Andy Rooney, but ever notice that all things mass
produced are shrinking? The other day, I reached out to grab a tissue from my tissue box, only to notice, hmmm...that won't work, and grabbed a second one. It dawned on me that even tissues have gotten smaller! Add to the list, cracker and cookie boxes’ net weight, the number of chips in a bag, toilet paper sheets per roll and candy bar sizes. They have all been mysteriously shrinking through the years! Where will it end? Prices, however, generally remain the same for these products, and the corporations are proclaiming that all this is provided as a service to consumers in order to maintain a "higher" quality product. Sorry, I don't buy it.
I feel we are being held hostage by manufacturers who are trying to pull the wool over our eyes. New packaging, words like, "improved" and "no trans fat" are supposed to entice us to buy these shrinking packages. What recourse do we have, but to purchase if we want/need the item? Is there anything we can do about it? Probably not, but at least being on the alert as consumers is the first step. Perhaps even going so far as letting the CEO's know that we like their product and will continue buying but are aware of the shrinking state of our
favorite box of cookies. What are your thoughts on this?

Here's a comic strip from The Consumerist blog/Grocery Shrinking Ray:

http://con.st/10012667